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Namaka Skincare

Namaka, the company I co-founded with one of my best friends, became a valuable entrepreneurial education. We wore many hats – from crafting the brand story and product line to building the website and executing marketing campaigns. This hands-on experience instilled in me a deep understanding of how to stretch resources and leverage strategic marketing insights.

By closely analyzing user data, we were able to reach a wider audience and achieve significant growth. Namaka's success, both online and through partnerships with national retailers like Urban Outfitters and Beauty Bridge, is a testament to the power of strategic marketing and a commitment to understanding our customer base. We eventually sold the brand to a competitor and closed that chapter of my book. 

Namaka Branding and Launch

I built the Namaka brand, designed and produced all packaging, visuals, website, social, sales collateral, and came up with the overall vision. With my partner we formulatede the products and launched Namaka in retailers across the US and online. We even got into Urban Outfitters!

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Namaka X Urban Outfitters

Urban Outfitters carrying Namaka was a major milestone. To ensure our brand image aligned with this prestigious partnership, we opted for a more professional and elevated creative direction. This involved reshooting all our products – both in captivating still life shots and on models. We also included a dedicated press shoot featuring myself and Alix, allowing us to connect with customers on a personal level and share the story behind Namaka.

Namaka Influencer Wild Shoot

To bring Namaka's brand story to life, I led a product campaign shoot. I handpicked models and influencers who embodied our essence, then meticulously crafted the creative vision. From conceptualizing makeup looks and styling the shoot to scouting locations and selecting photographers, I ensured every detail aligned with Namaka's unique aesthetic. My oversight extended to retouching, guaranteeing flawless visuals that resonated across all platforms – web, social media, email marketing, and even our retail partners' channels. This multi-channel approach ensured maximum brand impact.

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