I'm Lauren, but you can call me Lolo.
As a product of two creatives, I have always viewed the world a little differently. I was gifted eyes that sees the world in composition, color, and correspondence. Now you might be wondering what that means... in a jist it means that “my brain is always at work finding balance in how things are placed, harmony in color, and the story of how elements connect to each other”.
Designing does not feel like a job, it’s my life’s biggest passion and even when I’m not in front of my computer, my brain is at work. Outside of graphic design I am also very passionate about interior design, furniture design, object/ lighting design, and film photography.
When I’m not working you can find me out with my dog, eating out with friends, thrifting, building something, watching trash tv with my cat, or out enjoying nature. My second biggest passion is definatley my love for animals. I have always had a zoo running around my house, and can’t say no to a cute stray. Coming from Florida I had plenty of room for all my furry friends.
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Photos always paint a better picture.
This is Dexter
(grumpy cat) and
Grandpa (perfect dog).
I will always love vibrant color, sunshine, and the ocean.
Mom and dad are both designers... so it only makes sense for me to follow in their footsteps.
Everything just looks better on film... don’t ya think?
Enough about me, here's my work experience.
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I started designing at the age of 19, and have been working for nearly a decade. I first fell in love with design while in college at Florida Southern College. I took a "Fundamentals of Design" course, and finally found the language to describe how my brain works. After 4 years I graduated with a B.A. in graphic design and art education, with a minor in studio art. For my senior show I created a hot sauce company called Saucy Pants, and won the Juror's Choice Award.
Right after college I landed my first job designing for Publix. I was part of the team that made the weekly ad papers. I will admit that I didn't last long because it did not fuel the creativity that I had harnessed in college, but I sure did learn a lot about InDesign!
That's when I worked for The Symphony Agency. I was hired as an interactive web designer and worked on a handful of digital and print projects. Before I left I had the privilege of rebranding the agency and giving them a new identity.
That brings us to Joffrey's Coffee & Tea Co. As the only creative there, I really learned the ins and outs of food packaging, B2C, B2B, and brand partnerships. I worked on projects with Costco, Disney, marketing agencies, and the City of Tampa.
From Joffrey's I was reached out to by Ciccio Restaurant Group, and knew it was the right move for me. Here is where I grew the most and learned the most. I was the creative lead for all of their 11 restaurant concepts, and got to handle everything from merch design, web design, re-brands, interior design, and murals/ art installations. I decided to work with CRG on a contract basis and still work with them today!
That takes me to the now! I am currently in NYC as the Senior Global Design Lead at Condé Nast. Here I lead a team of designers on the creation of marketing assets promoting CN's global brands; Vogue, Architectural Digest, GQ, And Condé Nast Traveler. I oversee all of the BAU (business as usual) assets, as well as oversee the design on launching new products, sub-brands, and campaigns for these brands. I oversee all creative touch-points outside of editorial.
Throughout the years I have also worked as a contractor with many companies big and small. Here are a few: Outback, Bonefish, Carrabba's, Flemming's, 13 Fishing, Walker Brands, Allegra Marketing, Meridian Life Balance, and Life Medicinals.